Successful Marketing to the 50+ Consumer
Without a doubt, the "graying" of America -- and elsewhere around the developed world-- has been an unprecedented and inexorable demographic phenomenon. In his highly regarded book, "Successful Marketing to the 50+ Consumer" (Prentice-Hall), Jeff Ostroff advised organizations, large and small, not-for-profit and for-profit, on how to capitalize on the trends and opportunities generated by the tidal wave of consumers joining the ranks of the over-50 population.
One of the book's highlights was Jeff's forward-thinking portrayal of age 50+ consumers in the 21st century, including laying out seven outstanding business opportunities for those serving that group... many of whom are today's baby boomers. Jeff was one of the trailblazers in increasing business' awareness of this market and, more importantly, on how to target it effectively for their sake and that of the over-50 consumer.
Here are some of Jeff's relevant accomplishments in the aging baby boomer/seniors' markets:
One of the book's highlights was Jeff's forward-thinking portrayal of age 50+ consumers in the 21st century, including laying out seven outstanding business opportunities for those serving that group... many of whom are today's baby boomers. Jeff was one of the trailblazers in increasing business' awareness of this market and, more importantly, on how to target it effectively for their sake and that of the over-50 consumer.
Here are some of Jeff's relevant accomplishments in the aging baby boomer/seniors' markets:
- Established, promoted, and represented two marketing consulting businesses specializing in trends and opportunities created by these two demographics (Ostroff Associates and Over40 Marketing)
- Interviewed, quoted, or cited on 50+ marketing and “graying of America” trends by more than 50 magazines, newspapers, and radio/TV stations including The Wall Street Journal, The New York Times, Newsweek, CBS, USA Today, Business Week, Advertising Age, Modern Healthcare, The Philadelphia Inquirer, and Inc.
- Provided marketing expertise to over 30 organizations such as AARP, American Express, Bausch & Lomb, CIGNA, Florida Division of Tourism, Independence Blue Cross, Kimberly-Clark, Nabisco, National Tour Association, Procter & Gamble, Quaker Oats, Resort Condominiums International, and U.S. Trust
- Delivered presentations to more than 60 business and professional groups within and outside of the United States
- Launched, led, and represented communications and external relations office of a newly established U.S Department of Veterans Affairs health care network encompassing 6 states, 10 major medical centers, and nearly 50 outpatient clinics
- Created, promoted, and presented Select Health Care, a nationally disseminated U.S. Department of Health and Human Services (HHS) program designed to empower Medicare enrollees and increase community/industry awareness of health care choices available to seniors
- Developed program materials and partnerships, handled media interviews, and delivered numerous public/private sector training programs and presentations on behalf of the U.S. federal government's Medicare program
- Earned the “National Beneficiary Service Award” for his Medicare efforts from the U.S. Dept. of Health & Human Services
Testimonials
"Jeff Ostroff has been both a visionary and a pioneer in seeing and addressing the challenges and opportunities afforded by an aging America. In this comprehensive and practical book, Jeff has gathered the best of his knowledge and insight. In addition, he helps you profit from the research and experiences of others who have, in one way or another, demonstrated HOW companies can successfully serve the age 50+ customer today and in the years ahead."
- Ken Dychtwald, Ph.D., Founder and CEO, Age Wave
"Jeff Ostroff tells it like it is-- and like it will be. This book is full of common sense, creative insight, and case studies, making it an invaluable tool for businesses marketing to the older population. It is MUST reading for anyone who wants to succeed as Americans age."
-Cheryl Russell, Editorial Director, New Strategist Press (formerly Editor-in-Chief, American Demographics magazine)
"Jeff Ostroff has been both a visionary and a pioneer in seeing and addressing the challenges and opportunities afforded by an aging America. In this comprehensive and practical book, Jeff has gathered the best of his knowledge and insight. In addition, he helps you profit from the research and experiences of others who have, in one way or another, demonstrated HOW companies can successfully serve the age 50+ customer today and in the years ahead."
- Ken Dychtwald, Ph.D., Founder and CEO, Age Wave
"Jeff Ostroff tells it like it is-- and like it will be. This book is full of common sense, creative insight, and case studies, making it an invaluable tool for businesses marketing to the older population. It is MUST reading for anyone who wants to succeed as Americans age."
-Cheryl Russell, Editorial Director, New Strategist Press (formerly Editor-in-Chief, American Demographics magazine)
